How much does YouTube cost in 2026?
US Individual: $20.99/month. Other tiers below.
Plans we track
| Plan | US (verified) | Countries |
|---|---|---|
| Individual | $20.99/mo | 41 |
| Family | $34.99/mo | 40 |
US figures are App Store IAP on a US storefront, not a guessed list price. Country-by-country proof is on the price table.
This page compares what each YouTube plan costs in the US on a verified storefront. It is a plan-level breakdown, not a country ranking: thecountry table holds every dated row, and the cheapest-country ranking lives on the cheapest page.
Questions
How much is YouTube Premium in the US?
US Individual is $20.99/mo on the dated row, dated Aug 29, 2026.
Did the price go up recently?
Google adjusted US pricing again in March 2026. Both the web and app figures moved, so any article quoting $13.99 or $17.99 without a date is describing an older invoice.
Is the student rate in this table?
No. Student, two-person, and Lite variants are separate SKUs we do not mix into country rankings. If you qualify as a student anywhere you legally study, that verification route usually beats geography.