Yes — Crunchyroll raised its US prices with the first bill after March 4, 2026, adding a flat $2 to every tier. Fan, the entry plan most subscribers hold, went from $7.99 to $9.99/month, about +25%. Sony’s Crunchyroll announced the move in early February, and our own storefront check on August 29, 2026 confirms Fan listing at $9.99 in the US App Store catalog. In percentage terms this was the sharpest dated US streaming hike of 2026.

The 2026 increase, before and after

Plan Before After (Mar 2026 billing) Change
Fan $7.99 $9.99 +$2.00, about +25%
Mega Fan $11.99 $13.99 +$2.00, about +17%
Mega Fan (annual) $109.99 adjusted upward +$24/year

Source: Crunchyroll announcement of February 2, 2026, via CNBC coverage; after-prices cross-checked against our App Store scrape of the US storefront on Aug 29, 2026 showing Fan at $9.99 USD.

Two things stand out. First, the flat-dollar structure means the burden falls hardest on the cheapest plan — a quarter of the old Fan price is a bigger proportional hit than any other major US streamer took this year. Second, the ad-supported and budget tiers were not spared, confirming a 2026-wide pattern: Paramount+ Essential, Crunchyroll Fan, and Netflix’s ad tier all rose within four months of each other.

Who got hit, and when

Everyone. Existing subscribers were migrated automatically starting with bills dated on or after March 4, 2026 — no opt-out, no grandfathered rate. If your March statement still showed the old amount, April’s did not.

What you can do about it

Annual billing now matters more. A flat hike lands once; paying yearly locks the current rate for twelve months regardless of what happens next cycle. If you were going to stay subscribed anyway, switching to annual at today’s price is the one lever that actually defers future increases.

Downgrade math. Dropping Mega Fan ($13.99) to Fan ($9.99) saves $4.00/month, or $48/year — you lose offline viewing and the ability to stream on multiple devices at once. Dropping to the free ad-supported tier saves the whole $9.99 but delays new episodes and removes the full simulcast library.

Cancel-and-rejoin does nothing. List prices apply to returning accounts. The saving comes only from genuinely not paying during the gap — pause over a quiet season, don’t churn expecting a win-back discount. If you do leave, the walkthrough in our Netflix cancellation guide applies to most app-store-billed subscriptions, including Crunchyroll.

The country angle

The same Fan plan is priced very differently across storefronts. These rows come from our verified tables (all checked Aug 29, 2026):

Country Local price USD vs US
Pakistan PKR 280 $1.01 −90%
India ₹99 $1.03 −90%
Turkey ₺69.90 $1.46 −85%
Philippines PHP 99 $1.60 −84%
Vietnam 45,000 VND $1.73 −83%
United States $9.99 $9.99

Full rankings live at Crunchyroll prices by country and the cheapest-country breakdown.

The honest framing: those gaps are context, not a savings plan. Getting billed in another storefront requires that country’s payment method — Apple ID credit tied to that region, typically — and cheap-market prices get repriced upward periodically, exactly the way the US price just did. Treat the table as evidence of how regional pricing works, covered properly in how pricing arbitrage works.

How this fits the 2026 hiking season

Crunchyroll’s March 4 move landed between Spotify’s February round and Netflix’s across-the-board increase on March 26, with YouTube Premium following in April. Against that crowd, Crunchyroll’s +25% on Fan is the percentage leader among dated US hikes — the full ranked ledger, including far steeper moves in Turkey, India, and Egypt, is in biggest subscription price increases of 2026.

If your renewal email looks different from last year’s, compare it against the table above rather than a headline percentage. And if the answer is leaving altogether, downgrade to the free tier first — your queue survives, and you can always resubscribe when the next season starts.